The market is an interesting experiment in distributed intelligence. When a product does not serve the needs and desires of the consumers the corporation suffers reduced revenue and the investors sell their stock. It isn't perfect, but it's the closest to perfection we can find on Earth until the Lord returns.

Another trend that's falling to where sanity rules, like all the other fads. However, i don't see the industry completely collapsing, there are too many who want to save the animals, save the planet.

I'm not surprised at all by this.
When everyone was panic buying everything they could off the supermarket shelves, plant based 'meats' went largely untouched. Every time I saw some one pick it up, I would see the look of disgust on their faces once they'd read the packet before putting it down again.

It was never going to take off in places other then LA or NY

Sounds like good news to me (not vegan). How dare they call that stuff meat? Think this news calls for a cheeseburger celebration party (or late night snack)...