psychological operations psyche absorb
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see ups refer to the planned use of
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psychological knowledge to influence the
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behavior of groups organizations or
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populations
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although associated with guerrilla
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warfare rebellion and subversion many
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marketing and political strategies
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include psych ops techniques including
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office politics and social engineering
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an organization can protect itself from
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psych ops manipulation by recognizing
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the warning signs defusing the tactics
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and convincing members to commit to a
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common mission the methodologies
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developed to prevent psych ops provides
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a knowledge base for leaders who wish to
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protect the interests of an organization
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executives considering major
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organizational change managers who wish
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to comprehend political realities people
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who wish to recognize organizational
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strategies persuasive efforts are
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labeled propaganda when someone judges
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that the action which is the goal of the
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persuasive effort will be advantageous
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to the persuader but not in the best
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interests of the purse witty we can
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study propaganda as we can study good
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and evil we don't make the judgments but
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we can study the phenomena so judged
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Roger Brown words and things 1958
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psychological warfare 1 military warfare
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by propaganda tactics that use
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propaganda to try to demoralize an enemy
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in war usually including civilian
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populations to non military
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psychological undermining the use of
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psychological tactics to disconcert and
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disadvantage an opponent in an everyday
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or a business context for example
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causing fear Microsoft Encarta 2003
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history of cycles psychological
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operations go back to at least the
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ancient Greek wars and the fall of Troy
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the Trojan horse operation continues to
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affect computer operations more recently
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the American office of War Information
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disseminated propaganda in the USA and
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abroad and the American Office of
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Strategic service oh s s provided
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psychological operations against
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perceived or potential
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enemies other countries follow their
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lead peacetime applications of Psych ops
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are perhaps most evident in political
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election campaigns common techniques
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used to influence public attitude and
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opinion are using radio and television
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to distort events manufacturing news in
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staged events recruiting and using
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opinion leaders and media figures
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adjusting appeals to group interests for
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example trade unions large commercial
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interests such as steel oil logging and
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railroad companies initiate extensive
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psych ops to develop public support for
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legislation favorable to their interests
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similarly civil rights and other
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movements may use low-budget
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psychological operations for example
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protests marches assemblies picketing
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and sit-ins often with much less
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expertise psychological operations have
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maximum effect with people who have
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little education except information
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uncritically benefit from the proposed
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change
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want to believe the propaganda do not
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wish to understand their own motivations
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psychological operations are also used
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by anti-nuclear groups women's rights
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activists pro-abortion and anti-abortion
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groups gun control lobbies supporters of
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capital punishment senior citizen groups
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and small political organizations recent
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advances of electronic media for example
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internet and cell phones greatly expand
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the influence of psy cops efforts psych
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ops missions psychological operations
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are designed to change the attitudes and
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activities of an organization a common
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psychics goal is to use propaganda to
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provide multiple opportunities for
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members of an organization to identify
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with new or changed missions such
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organizational missions may include
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takeovers mergers changes of ownership
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etc the identification with a mission
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can be divided into systemic steps
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applying the hierarchy of logical types
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described by dr. Gregory Bateson in
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logical categories of learning and
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communicating steps to an ecology of
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mind 1972 further applications are
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inherent in the research of dr. Clare
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graves in his studies of the evolution
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of organizational behavior leadership
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recruit influential people into a
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hierarchy with offers of power security
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and material rewards such a recruits may
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test and attempt to exploit the existing
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leadership hierarchy infiltration find
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people who provide information that can
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be used during a psych ops campaign
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informants can be found or planted in
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critical groups or where resistance may
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be anticipated such spies and moles are
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heroes of many novels and movies
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propaganda create effective propaganda
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that changes attitudes this is achieved
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if people identify with a new or changed
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mission propaganda is used to extend
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this identification to increase popular
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support for a mission and provide points
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of convergence for transformative action
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the Institute for propaganda analysis
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IPA was created in 1937 to alert the
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public to political propaganda the IP
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identified seven basic propaganda tricks
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name-calling glittering generality
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transfers testimonials plain folks card
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stacking and bandwagon according to
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combs and Nemo 1993 these seven devices
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have been repeated so frequently in
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lectures articles and textbooks ever
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since that they have become synonymous
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with the practice and analysis of
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propaganda propaganda teams form
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propaganda teams by selecting and
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training persuasive motivated people who
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move within an organization and
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encourage people to support the
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organizational mission trained
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propaganda teams can provide a
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multi-stage persuasion program that
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integrates strategic planning with
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organizational attitudes propaganda
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teams can also provide feedback about
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rumors and attitude changes this role is
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fulfilled by secret police in
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authoritarian societies covet members
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recruit established professionals
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doctors lawyers managers etc to
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participate covet Lea their authority
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influences members of an organization
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towards a changed mission bribery in
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some cultures bribing officials is
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enormous accepted way to get things done
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in the West many people are bribed
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although the risks a high earned
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exposure can be damaging Western
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governments and major corporations often
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offer bribes publicly publicized bribery
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is commonplace and difficult to attack
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mass meetings mass meetings may be
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controlled through operatives placed or
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recruited in organizations such as trade
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unions groups or professional
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associations operatives can prepare a
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mental attitude to be transformed into
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votes a small focused group can provide
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an impression of a wide popular backing
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and motivate behavior change in
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thousands of people convergence if
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infiltration propaganda covet influenced
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and controlled meetings are developed
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parallel to strategic operations for
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example press releases lawsuits and
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stock market moves an order for fusion
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coordinated completion of planned
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actions completes a psycho mission