Car Surveillance: an Unregulated Privacy Disaster - Your car is collecting so much of your private data it's rivaling social media companies.
Car companies are adopting the Silicon Valley business model to gradually transform drivers into users. Cars today are being enriched with more and more smartphone-like features as drivers lose more and more control over their vehicles. If you bought a car anywhere in the last decade, you didn’t just pay with your money. You signed up to hand over troves of data from your personal life as well. Automakers today are data companies.
A modern car can generate about 4 TB of data a day. That’s roughly 25 GB every hour. Automakers realize the value of this data and are beginning investing heavily to compete with software companies for ad-driven user attention. Soon, the biggest competitors of GM or BMW won’t be just other car companies, but Facebook and TikTok.
The trend is irreversible. Selling data is a high-margin business, with 80- to 90-percent profit. Compared with the average profit margins of selling cars that rarely exceed double digits, understanding the drive for data is easy. It’s the new currency.
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I put the boots to my car and it no longer goes it’s own way, I tell it what to do period
Rick-A
Level 8
July 2, 2021
1
That is why they are pushing for electronic self driving cars, so they can spy and control where people go. They really hate individualism and independence from which they cannot profit or its a rival.
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