The Vancouver Women's World Cup brought in almost $73 million, of which the players got 13%. The 2010 men's World Cup in South Africa made almost $4 billion, of which 9% went to the players. If you want true fairness, the men's cut should be 13%. Are certain people truly looking for fairness or only the illusion of fairness.
People want to say women don't get paid enough, so make it simple, go on strike. Don't get paid what you think you are worth go work elsewhere. A few of the players could make good money at MSNBC, a few others could get jobs as soccer coaches, maybe at universities, so make your point and walk away until you get paid what you believe you are worth. I guarantee I'll watch as many women's soccer games in the future as I watched in the past, none.