The mainstream media are constantly doing this kind of stitch-ups all over the Western world. What's in it for them? What's their agenda? What are they trying to achieve?
It is a question of ‘what is news’. Someone who has something to say on economics, psychology or whatever is not news because there is no drama to it. It requires too long an attention span and even if the reader were to be interested they would go to the IDW from now on.
Drama, controvesary and bizarre claims about lobsters on the other hand sell newspapers.
They are trying to achieve a totally dumbed down populace.
Why?