LINK NBA is America's first Bud Light-style fiasco but you're not supposed to know that
The most consequential consumer boycott of the 21st century didn't come from drinkers' rejection of a beer, it came from sports, in particular the NBA, which has destroyed its brand with a large percentage of the American sporting public by embracing woke, political, far-left-wing messaging in its games. So why haven't you heard about this despite the overwhelming data I'm about to lay out for you? It's simple: The American sports media is so far-left-wing that they have refused to share the data right in front of their eyes.
I think it's mostly a story about two superstars, one, Michael Jordan, who created a brand and a league that people of all types loved and another, LeBron James, who created a brand and a league that was fueled by identity politics. But it's also a story of two commissioners, David Stern, who did everything he could to build the largest fan base possible and Adam Silver, who let politics guide him instead of the game itself.
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Feel free to reply to any comment by clicking the "Reply" button.The NBA has been a fiasco for many, many years, ever since they decided to ignore their own rules of the game.
GaryMysels
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July 15, 2023
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