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Why do advertisements feature a White woman and a Black man far more often than any other interracial combination?

Obviously I have no hard stats on the hypothesis that White women are paired with Black men far more often than other interracial pairs, but I would encourage th reader to attempt to falsify my hypothesis.

Do you have statistics demonstrating my anecdotal observation is untrue? What other interracial pairs do you frequently see in advertising?

ZuzecaSape 7 Feb 22
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5 comments

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1

I don't know if it's "almost all" ads - but it certainly is happening more frequently than every before and increasingly we see more and more white woman black man pairs in advertising. Not only on TV/Cable but also on bill boards, in magazines...
I don't think it is unreasonable or "paranoia" to see this growing trend as a not so subtle attack on Whiteness - particularly on White maleness.
We are definitely in culture war. Whiteness bad - White maleness worse.

iThink Level 9 Feb 23, 2021
0

Modern advertising.


African-Americans ... 13% of the population, 100% of the commercials.

2

Not entirely true. Whenever I see a gay couple in a commercial, it's always a white guy and a black guy.

Generally, when I see a white man in a commercial, he's painted as a bad person or an idiot. For example, the Super Bowl commercial with Ashton Kutcher playing a clueless husband who didn't realize his (real world) wife was eating all his Cheetos.

Or who could forget the famous scene from the woke Gilette commercial where a white guy has to be reminded by his black friend to not be toxic? (If you can find the rest of the commercial, I'd be interested in seeing whether the missing half is like the first half, in that it's exclusively white men "behaving badly." )

0

We have to be fair, half of the advertising jobs to 8% of the populations, what confuses YOU??????

Serg97 Level 8 Feb 22, 2021
4

Because white men can only be portrayed as guilt-ridden wusses, beta males and losers. Black males are ok to be portrayed as alpha males, toxicly masculine and dominant. They are even allowed to riot and loot and pillage with impunity under the banner of BLM. The ads here tell the story. The Black male is the one who the white female leans on or dominates. It is ok for the white female to be shown as weaker or subjugated. The white male can never be shown to be dominant and the woman must be shown as equal or better.

It's called "identity politics" and it is a Marxist tool to erode the extant social structure that essentially evolved over time to form western society. The family is shown to be a patriarchal structure rather than a complementary effort of the biological sexes in propagating the species.

Exactly. "It's called "identity politics" and it is a Marxist tool to erode the extant social structure."

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